OUR STORY
OUR STORY
At BLUE COAST it is not just about great craft beer it is also about the art of living a crafted lifestyle – sharing experiences with friends and taking the time to enjoy life. We believe that life is too precious to drink average beer – everyone deserves to drink high quality crafted beer - so wherever you may be in the world, take a moment, be embraced by the BLUE COAST experience and taste the glorious French Rivera. It’s where you belong!
The BLUE COAST journey began on a visit to some craft breweries in Southern California. A group of founding ‘Bluecoasters’ came together to share their world beer discoveries, passion for craft and a vision that led to the creation of the Blue Coast Brewing Company.
From the beginning in 2017, our goal has been to brew outstanding, unique beers while maintaining an unwavering commitment to making beer the right way : sustainable, ethical, and with the patience required in the art of brewing. Whether brewing our original Blonde or perfecting our latest seasonal release we approach everything just as we did from day one; with commitment to excellence. We know we are not the only dedicated and passionate craft brewer, so we want to thank you for being a part of our journey.
The Brewery
The BLUE COAST brewery is located in the "EcoValley" of Nice, France.
Our 800 m2 facility is currently equipped with two brewing systems - a very crafty 5HL brewing system for small batches and seasonal beers - and a state-of-the-art 25HL system that is currently the workhorse of our brewery. In addition to the brewing system, we have 270 hl of fermentation capacity and an additional 85 hl of beer ‘finishing’ capacity.
We produce beer in bottles and kegs and have a "cold room" for storing finished products so that everything is delivered to our customers at maximum freshness.
Your Brewer Robert Bush
Our Brewmaster, Robert Bush, is a character of great passion and commitment to the art of brewing.
Robert, a singer in a punk band in the 80’s, started brewing at home and for the past 20 years he has expressed himself by creating original beers of great character. In 1995 his first beer (a German style pilsner) won gold at the Swedish National Championships in Stockholm and in 1996 he won the Best-in-show beer in the same competition with an English style bitter, earning him the title of “Home Brewer of the Year”.
He started his professional brewing career as an assistant brewer at Nils-Oscar Brewery including an assignment working at Grupo Modelo (Corona) in Mexico. Robert went on to become Brewmaster at both Grebbestad Bryggeri and Eskilstuna Olkultur in his native Sweden.
Robert studied at Heriot-Watt in Edinburgh and is a certified Beer Judge having worked and judged at several beer festivals.
With the adventurous spirit of his ancestors the Vikings, Robert made his way to Nice, to create unique and delicious beers inspired by the flavours and aromas of the Mediterranean.
Blue Coaster Team
We are on a mission to make people as passionate about great beer as we are.
The values that we live include:
Curiosity - constantly looking for new ideas to excite and delight our customers.
Be our best - always learning and seeking constant improvement.
Transparency and integrity - are at the heart of everything we do - What you see on the label is what you get in your glass.
Team spirit - we truly appreciate each other’s different approaches and perspectives. Conviviality and open-mindedness - are essential team ingredients – and are we are all big fans of craft beer – especially BLUE COAST!
We are committed to responsible consumption.
ORIGINAL BLUE COASTERS
Our Original Bluecoasters have worked hard to achieve their goals. They have in common the appreciation of good things and the craft living of the South of France. These precious moments are to be shared with friends and family around a fresh BLUE COAST
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Daniel Ricciardo
F1 Pilot
"If you want to be successful at anything in life the primary thing is you have to enjoy it".
Making a splash in the world of Formula 1, Daniel enjoyed a stellar breakthrough year in 2014, winning 3 races and establishing himself as one of the best in the sport. A Monaco Grand Prix winner in 2018 was his career highlight to date and now races for the French outfit, Renault F1 team.
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Karen Minier Coulthard
TV Presenter
Sports journalist, TV presenter and now co-founder of a brewery in the South of France, Karen is a woman of many talents. Elegance and character, like a BLUE COAST, a popular figure on French and Belgium TV, she certainly needs no introduction around here!
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Tiffany Cromwell
Cyclist
Professional cyclist with Canyon//SRAM racing women’s world tour team, Tiffany is one of the most experienced female cyclists on the current world circuit. She recently joined her current Canyon//SRAM racing team in its inaugural year in 2016.
Full of youthful energy, she is a source of inspiration for her fans and embodies the liveliness of a fresh BLUE COAST.
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Jenson Button
F1 Pilot
Cool, refined and collected, Jensen embodies the Blue Coast spirit. Starting his racing career in karting, Jenson switched to cars at the age of 18. After entering Formula 1 in 2000, he grabbed the title of 2009 World Champion F1 driver with Braun, also driving on the BAR, Honda and Mercedes McLaren teams. A keen triathlete, competing worldwide, he is also the founder of the Ichiban Triathlon team. If you are lucky, you might see some cyclists wearing his brand on the windy roads of the South of France.
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Natalie Pinkham
SkySport Reporter
Dynamic, playful, witty British television presenter and Formula One pit lane reporter for Sky Sports F1, having held the same post for BBC Radio 5 Live in 2011. She is also known for hosting Interceptors Special Edition on 5*. She appeared on Live from Studio Five as a guest presenter and is a regular panellist on The Wright Stuff.
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Eugene Laverty
Superbike
Irish motorcycle racer Eugene Laverty races in the exciting World Superbike Championship with Milwaukee Aprilia. Recognized for his perseverance and positive outlook on life, he is a true representative of the BLUE COAST passion and determination. He often joins us at the brewery to share a beer with friends and family.
For 2019, he is contracted to ride in the Superbike World Championship for Team Go Eleven on a Ducati Panigale.
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Thor Hushovd
Cyclist
Former professional road bicycle racer, Thor has marked the pages of road cycling history as three-time Norwegian national road race champion, and winner of the 2010 World Road Race Championship. He is the 1st Norwegian to lead the Tour de France. A real appreciator of the variety and richness the coast has to offer, he shares our love for local flavours.
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Andreas Mikkelsen
Rally Driver
Andreas has been a professional rally driver since 2011. 2 time IRC champion (2011-2012), he has won 3 WRC rallies, ranked top 3 in the world since 2014. Andreas drove WRC, and the youngest to ever score points in a WRC rally. As a racing fan, he often joins us during the Monaco Grand Prix or at the brewery.
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Noah Wyle
TV Actor
After starring as Doctor Carter in the hit show E.R, Noah continued acting in movies and series including the Spielberg Sci-Fi ‘Falling Skies’. After starring in three ‘Librarian’ movies, he now produces, writes and appears in the TNT series spin-off. Fan of craft beer, he shares the craft beer mindset that has been flourishing on the West Coast for some time.
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